Projects

Designed for Glitter Books.
Bag Design, Art Direction, Photography: Alex Gonzalez
Production: Elevated Atelier

Content creation for Lourdes FW ’24 collection.
Photography: Alex Gonzalez

E-commerce Photography for Fear of God.
Photography, Retouching: Alex Gonzalez

Off-White’s “Tornado Warning” show was hosted at the Musée Du Louvre in January 2020. This book documents my experience photographing candid moments and portraits with staff, runway models and friends on the day of the presentation.
62 page paperback book published by Glitter Books.
8.5 x 6 inches. Edition of 100 copies.
Each copy includes one A3 size poster as a supplement to the book.
Art Direction, Design, Photography: Alex Gonzalez
Dedicated to Pablo Hernandez and Virgil Abloh.

Photography for Alice Hollywood Inc. accessories.
Art Direction, Photography: Alex Gonzalez

I sourced a collection of rare art books for the launch of the Glitter Books website ranging from architecture, sculpture, fashion design, horology, photography, painting, vintage advertisements and collage works.
Curating, Photography: Alex Gonzalez
Article: https://hypebeast.com/2024/1/glitter-bookstore-launch-info

Elevated Atelier and Justin Reed partnered on the release of a repurposed bootleg music merch collection. I was brought on to develop ideas and bring this project to life. A Hi-Fi audio listening space was staged to connect with the project’s focus on music.
Art Direction, Photography, Set Design: Alex Gonzalez

Elevated Atelier released a repurposed bootleg music merch collection, cut and sew sweat suits and military jackets.
Art Direction, Photography: Alex Gonzalez

I teamed up with Midnight Studios to create a campaign for their collection with designer Paul Nicholson, known for the iconic Aphex Twin logo. I co-art directed this project with Shane Gonzales and photographed the look book.
Art Direction, Photography: Alex Gonzalez
Article: https://hypebeast.com/2020/7/number-3-for-midnight-studios-collection-lookbook

Stashed received their first delivery of Heron Preston menswear for the Spring / Summer 2019 season. I was asked to develop a shot list, create a mood board with photo art direction, cast talent, location scout and photograph this project for Stashed’s second editorial showing brands they’re stocking. I was given full creative control for this project. The photoshoot was done in a creative studio that was undergoing renovation in San Francisco to touch on the workwear ethos Heron Preston designed this collection with.
Art Direction, Casting, Photography, Set Design, Styling: Alex Gonzalez
Article: https://stashedsf.com/blogs/editorial/heron-preston-spring-summer-2019

Stashed received their first delivery of Off-White menswear for the Fall / Winter 2018 season. I was asked to develop a shot list, create a mood board with photo art direction, cast talent, location scout and photograph this project for Stashed’s debut editorial showing brands they’re stocking.
Art Direction, Casting, Location Scout, Photography: Alex Gonzalez
Article: https://hypebae.com/2018/8/off-white-fall-winter-2018-collection-editorial